Social media management is the practice of monitoring and updating your online platforms (Facebook, Twitter, etc.), where users create and share content.
Why is it important?
Because social media grew so big so quickly, it’s seen by some as a “passing fad” and thus, an unprofitable use of your marketing dollars.
According to Hubspot, social media delivered higher website traffic to 80% of marketers surveyed. And “social selling” — sales revenue traceable to social media — were an estimated $30 billion worldwide in 2015.
So, there’s huge potential for social media marketing to increase your sales.