Unlike Search Engine Optimization (SEO), PPC is a paid technique. It works by bidding on keywords relating to your niche and creating ads for them that will appear on the SERP each time that phrase was keyed in. There’s a corresponding fee each time your ad will be clicked on. In other words, PPC is like paying for visits to your website. A PPC campaign is a strategic way to boost visits to your website. It is easy to set-up and track, which allows you to make modifications along the way as you see fit. While PPC requires a certain amount, it is still one of the strongest marketing tools on the internet, because it broadens your reach and targets the right audience. Running a PPC campaign gives you total control of your money. You can set up a budget and modify daily spending caps and keyword bids so your budget can run short, for weekend sales, or longer campaigns of a month or more.
The concept of PPC can be easy to grasp, but maintaining a campaign requires a lot of time , hard work, and continuous keyword research. To be effective at PPC, you need to set up a goal, landing page, budget, and the time to maintain the campaign.
Managing a PPC campaign is not very easy but Auroxa, a digital marketing company based in Ohio, can help take that off of your daily chores so you can focus more on the other important aspects of your Ohio business. We offer various PPC packages at different price points so you can choose the package that best fits your businesses needs and maximize the effect of your PPC campaign.
PPC ads come in many different types and unique styles and learning the difference can make a big difference when it comes to converting.. There are text ads, graphic ads, animated ads and more. We will will create the best type of ad for your chosen audience
We can set up Call Tracking as a systematic tool that lets us know the people who contact you as a result of your campaign, This gives you trackable results and a better idea of you ROI. This also allows us to optimize your keywords so your campaign performs at a better rate
Getting to know your competition will give you a big advantage in how you move forward with your campaign. We have access to all your competitors stats and numbers, allowing our team to create a specific strategy for your success.
If you are looking to target specific a reas around your business or consumers based on location, we can definitely help you with that. We can set your reach to include entire cities or states or narrow it down to target specific neighborhoods
Through the past 8 years, Auroxa has helped many different businesses in Ohio and other parts of the United States through PPC or Search Engine Marketing. We ensure that all key items within the campaign are well-integrated, so that it will end up with the best results in-line with our client’s business goals.
We also recommend other digital marketing services that can work hand in hand with PPC. Some of these services include SEO, social media marketing, and management. All of these will work together in order to increase your reach and improve user experience within your site. If you have any further questions about PPC, don’t hesitate to get in touch with one of our Ohio PPC experts. We are ready to further discuss about PPC and how it can work for your specific business goals and needs.