The Google “local pack” refers to the top 3 results in a local search. It’s also called the 3-pack.You can optimize for Google’s local pack search by making your Ohio Business website mobile-friendly, providing great content, and showing your connections to the community.
And when your site shows up in the local pack, you get more organic traffic and more customers. Compared to other methods of marketing or advertising, Search Engine Optimization is an important and cost effective option to consider.
Here’s what Google’s local pack results look like on a smart phone for a search for a plumber in Dayton,OH As you can see, Google’s local search results fit perfectly on a mobile phone screen – one map and 3 business listings. With a tap of your finger, you can see if the business is open, read reviews, call them, view their Facebook, and more.
A business optimized for local searches can defintely generate more revenue, since you want more customers searching for your business in your local area. That means you can expect higher potential growth than those who do not capitalize on this.
Grow your chances of ranking high in search engine results pages (SERPS).Businesses that rank higher can expect more traffic than those who rank lower. But it’s difficult to rank near the top on your own without expert help.
Brand Awareness. More people searching for your keywords can discover your brand. This can help your business stand out in a competitive market today … and raise your brand awareness tomorrow.
High Conversions. Because the keywords we target for you are high converting, the traffic you receive will be highly valuable – traffic that would otherwise cost you a great deal in Google AdWords or other PPC.
According to Google, 4 out of 5 consumers use search engines to research local businesses.
And roughly 58% of local searches are done on mobile devices, a number that’s growing every year.
What’s more, 82% of local searchers will call or visit a store (TMP/comScore). And 61% of local searches lead to a purchase (Search Engine Watch) — especially if they find you on their mobile phone.
So you want to do everything possible to show up in the Google local pack. It’s proven to work for business that are willing to invest into their SEO.
The only question is, will customers find you or your competitors?